The All Terrain Intern Chronicles: Top Three First Impressions of My Experiential Marketing Internship
July 21st, 2015
With All Terrain activations outside the showroom, General Motors has increased brand and new vehicle awareness with 7.5 million 1-to-1 live consumer interactions over 10 years.
E. & J. Gallo Winery
Apothic Dark Launch
With the intriguing “Something Dark This Way Comes…” launch event at a theme park, Apothic Dark made big impressions with both event attendees and on social media.
Northstar Lottery Group
Through interactive on-site activations that bust down “no one ever wins” myth, All Terrain helps the Illinois Lottery reach a younger demographic and increase ticket sales.
United Airlines + The Cosmopolitan of Las Vegas
With a unique in-flight experience, the premier resort and casino gets in front of Vegas-bound consumers and subsequently increases the number of visits.
Special K Pop-up Shop
All Terrain concepts and executes the Rethink Your Jeans denim pop-up shop. The event empowers women to define their self-worth by replacing jeans sizes with words of inspiration.
The Cosmopolitan of Las Vegas
With highly targeted activations that tease the full Cosmopolitan “stay, eat, play and taste” experience, All Terrain engages — and converts — just the right consumers for the brand.
Discussing the Digital and Social Media Marketing Landscape with Digital Marketing Expert Blagica Bottigliero
June 26th, 2015