American Airlines

American Airlines


Made in America Festival

To spread the word about American Airlines best-in-class Wi-Fi and hospitality to main-cabin consumers, The All Terrain created a strategic marketing campaign grounded in AA’s Made in America Festival sponsorship, that would ultimately reach millions of hyper-connected consumers throughout the social stratosphere, and at 30,000 feet, where travelers could experience the festival livestream via the incredible Viasat Wi-Fi. Making the most of American’s existing partnerships with Casper, Viasat, and the Philadelphia Eagles, and partnering with gaming giant, Gen G, we created a high-touch hospitality experience for artists and tastemakers in the Artist Lounge North, demonstrating the efficacy of the Wi-Fi in real time with live streamed festival performances, as well as livestream gaming. We collaborated with festival photographers and influencers to share their American Airlines experience from their flight to Philly, through the festival weekend and beyond, amplifying the message to young jetsetters around the world.

Terrains Covered:

  • Strategy
  • Sponsorship activation
  • Design & fabrication
  • Strategic partnerships
  • Artist gifting
  • Influencer program
  • Brand ambassadors