Hostess + Spark AM

Hostess + Spark AM


Hostess Sweetennial Tour

When Hostess decided to celebrate their 100th anniversary with a nationwide tour, they engaged The All Terrain Collective to bring their Sweetennial dreams to life in full, fabulous color. We kicked things off in Manhattan, where Twinkie the Kid and Hostess Brass rang the bell at Nasdaq, and surprised and delighted New Yorkers with a Time Square Takeover, sampling both classic Hostess Twinkies and Donettes and a special edition Hostess Birthday Cupcakes! From a Twinkie branded air stream, to giant yard games, and a super-fun photo booth, we created a tour footprint that drew guests in to celebrate with us, while dovetailing efforts with the PR wizards at Spark AM, to make a delicious splash in both local and national press.

Terrains Covered:

  • Experience design
  • Asset creation
  • Tour logistics
  • Production
  • Brand Ambassadors
  • Premium items
  • Photo & social strategy
  • Event Production