MASERATI

MASERATI


US LEVANTE LAUNCH & WINTER TOUR

On the heels of producing the North American launch of Maserati’s first SUV, the Levante, All Terrain took the experience on the road in search of winter sports enthusiasts, knowing skiers and snowboarders alike understand that when it comes to their equipment, craftsmanship and performance are of the utmost importance. With that in mind, we designed and activated a series of test drive pop-up events from Lake Placid to Vail dubbed Maserati Winter Tour, driving conquest clients toward the point of purchase through high-level engagements with the new Levante and Ghibli, and highlighting the commonalities between sport and sports car in an ideal après-ski environment.

TERRAINS COVERED

  • trial & demonstrations
  • ride & drive
  • lead generation campaign
  • pop-up experiences
  • brand ambassador staffing
  • sponsorship activation