Quaker

Quaker


Quaker + Natural Products Expo West

Natural Products Expo West is the largest natural, organic and healthy products event in the industry where 3,500 food brands from around the globe, exhibit their products for 100,000 attendees. When Quaker decided to make their inaugural appearance at Expo West, they engaged All Terrain Collective to design and build an experience that would stand out among the other activations. Our 360-degree strategy included the design and Quaker Café experience, which drew attendees in with the sounds and scents of fresh brewed espresso drinks made with Quaker’s Oat Bev, which they sampled alongside modern, healthy recipes utilizing Quaker Oats. We captivated and educated with nutrition related content on both interior and exterior screens, while creating an additional interactive educational experience that doubled as lead capture. We curated the experience to be highly instagrammable, and partnered with a few influencers to amplify the world outside, while our classic branded tote bags made an impact on the expo floor.

Terrains Covered:

  • Strategy
  • Experience design
  • Booth Design
  • Trial and sampling
  • Consumer education
  • Influencer engagement
  • Brand Ambassadors
  • Premium items