Quaker

Quaker


Quaker Rise & Thrive

All Terrain Collective created Rise & Thrive, a health, wellness and technology focused festival, positioning Quaker as a thoughtful partner in the holistic wellness journey of baby boomers – the most overlooked demographic in advertising, with the largest buying power in the U.S. The single-day festival experience incorporated movement, mindfulness, healthy cooking demonstrations, a live podcasting stage, a robust marketplace, and inspiring speakers including Joan Lunden, Agapi Stassinopoulos, David Stewart, and many more. The centerpiece of the event was a phenomenal community brunch hosted by Chef Art Smith, and featuring delicious and unexpected preparations of Quaker’s classic oats.

Terrains Covered:

  • Program ideation
  • Social & digital strategy
  • Communications
  • Festival design
  • Production
  • Management
  • Partnership development
  • Content Creation