SMALL TOWN BREWERY – NOT YOUR FATHER’S ROOT BEER

SMALL TOWN BREWERY – NOT YOUR FATHER’S ROOT BEER


THE RACE OF GENTLEMEN

To support the national launch of Not Your Father’s Root Beer, All Terrain forged a partnership between Small Town Brewery and The Race of Gentlemen, an automotive carnival celebrating American racing heritage and dubbed by many to be the greatest race on earth. A true homage to automobile and motorcycle history, this title sponsorship activation proved to be the perfect avenue to launch a soda just as hard as the racers themselves, enhanced by stylized branding, thematically aligned interactive elements and product trial/sales.

TERRAINS COVERED

  • new product launch
  • sponsorship activation
  • trial & demonstration
  • PR event
  • trade engagement
  • off-premise programming