Special K Pop-Up Shop

Special K Pop-Up Shop


RETHINK YOUR JEANS

Women of all sizes, shapes and ages agree on one thing: Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be the confidence boost you need to walk a bit taller and strut your stuff. To help more women feel that perfect-fit confidence without agonizing over their size, Special K launched their More Than a Number campaign. Leo Burnett and Starcom tapped All Terrain’s expertise in conceptualizing and activating authentic consumer experiences to bring this campaign to life through a pop-up, live experience.

TERRAINS COVERED

  • pop-up experience
  • influencer engagement
  • PR event & stunt
  • event for content