The National Mango Board + Weber Shandwick

The National Mango Board + Weber Shandwick


The Mango Store

A single-day pop-up experience in New York’s hip SoHo neighborhood, designed to drive press, and broaden awareness of mangos as a nutritious and versatile staple for an everyday routine among the Mangollennial and Curious Grocery Shopper audience. With a wink and a nod to the iconic Apple Store, we positioned Mangos as a super fun super fruit with dozens of delicious every-day applications from the kitchen to the DIY beauty routine.

Terrain Covered:

  • Pop-up experience
  • Influencer Appearances
  • Event for Content
  • Design & fabrication
  • Trial & sampling
  • Brand Ambassador Management
  • Consumer insights