UNITED AIRLINES + THE COSMOPOLITAN OF LAS VEGAS

UNITED AIRLINES + THE COSMOPOLITAN OF LAS VEGAS


THE LITTLE BLACK BOX OF INFLIGHT ENTERTAINMENT

With the goal of getting more people to visit The Cosmopolitan of Las Vegas to shop, eat and play, All Terrain developed a unique marketing approach to target high-end Vegas consumers; a little black box filled with inflight entertainment for travelers on Las Vegas-bound United Airlines flights. Inside the black box was a deck of cards, each with a different offer to Cosmopolitan experiences. Thanks to the intriguing and captivating in-flight experience, The Cosmopolitan of Las Vegas was able to get in front the right audience at exactly the right time.

TERRAINS COVERED

  • partner & media integration
  • lead generation campaign
  • hospitality events
  • PR event