All Terrain defined the leading edge of experiential marketing long before “experiential” was a thing. A catalyst for disruption, we capture and captivate brand’s consumers. We are a full-service marketing agency that develops and transforms brands.

All Terrain designs platforms and programs that make brands relevant and give them a platform to engage and cultivate with their consumers. We create world-class marketing strategies, activations, events, and campaigns that help brands forge real and lasting connections with consumers, create social currency, earn great press, and drive measurable results.

All Terrain was co-founded in 1998, and quickly grew into a national powerhouse agency that defined experiential marketing as we know it today. We are the first women founded and owned experiential agency in the United states.

Our revolutionary hub and spokes model curate project-specific teams of senior level talent, subject matter experts, and member agencies. We partner with clients and causes we are passionate about, designing exceptional campaigns that surprise, delight, disrupt and impact the bottom line.

Over 25 years ago, Brook saw an opening in the marketing space for a consumer brand to show up in stride with a consumer and connect with them on a deeper level to achieve the brand’s marketing and sales goals. That is when Brook launched her career in experiential marketing – an industry that didn’t even exist then. Fast forward to today, Brook is the Founder of All Terrain, the first female-led full-service experiential marketing agency in the United States.

Throughout her time in the industry, Brook has worked to reshape and reinvent marketing by building strategic brand experiences for some of the world’s leading brands, such as Ferrari, PepsiCo, Airbnb and Nike. All Terrain quickly grew into a global company that designs breakthrough marketing campaigns that forge real and lasting connections between brands and consumers, earn great press, and build social media currency, all while driving measurable sales results. These experiences show that the often misunderstood ROI of experiential marketing is real and powerful and has resulted in award-winning brand campaigns that have helped clients meet their goals.

Brook is determined to make experiential a more significant focus for brands by continuing to disrupt traditional marketing and building activations that ultimately reshape the industry as we know it today.