About Us

All Terrain defined the leading edge of experiential marketing long before “experiential” was a thing. A catalyst for disruption, we capture and captivate brand’s consumers. We are a full-service marketing agency that develops and transforms brands.

All Terrain designs platforms and programs that make brands relevant and give them a platform to engage and cultivate with their consumers. We create world-class marketing strategies, activations, events, and campaigns that help brands forge real and lasting connections with consumers, create social currency, earn great press, and drive measurable results.

All Terrain was co-founded in 1998, and quickly grew into a national powerhouse agency that defined experiential marketing as we know it today. We are the first women founded and owned experiential agency in the United states.

Our revolutionary hub and spokes model curate project-specific teams of senior level talent, subject matter experts, and member agencies. We partner with clients and causes we are passionate about, designing exceptional campaigns that surprise, delight, disrupt and impact the bottom line.


Brook Jay.
Relentless Visionary.
Founder, All Terrain Collective.

Brook moves fast, both in person and in her work. Over 20 years ago, she pursued a career in experiential marketing – an industry that didn’t even exist at the time. Fast forward to today, Brook has been reshaping and reinventing marketing by building brand experiences.

Acutely aware of the power and value of experiential led her to blaze her own trail by founding All Terrain, the first female-led, full-service experiential marketing agency. Her authentic, straight-forward style has made her a highly influential and trusted marketer amongst the world’s leading brands. She embodies what it means to be a fierce female founder and is tough as nails, no matter what comes her way.

Brook’s work forges stronger relationships with consumers, while helping brands fully realize the impact of experiential marketing. Her multi-million dollar company has built campaigns for brands that far surpass sales goals, showing that the often-misunderstood ROI of experiential is real and powerful.