Straight off the plane from Europe, Ferrari introduced a new family member to the U.S. last night in Miami during  Art Basel  We unveiled the F8 Spider. The V8 convertible shares its twin-turbo V8 powertrain, and its looks, with the also-new F8 Tributo which we helped launch in the U.S  earlier this year. 
All Terrain was thrilled to help bring this launch to life at the Temple House in front of 370 VIP guests. 
The theme of the night was “Wild At Heart” and was brought to life through the combination of amazing Ferrari technology, innovation and the integration of high touch art and culinary elements. This included 360° projection mapping that took guests on an open driving experience as well as into a curated Ferrari Spider Gallery.  We also brought the most powerful engine in the world to life through a live performance via amazing contortionists from the #LADDMiamiFoundation. They were body painted by the famous Avi Ram @airbrushhero.  The dynamic reveal had the Spider emerging from a massive box created by ArtForce Studio. The box also served as a stage. 
Ferrari’s Chef Michele Casadei Massari collaborates with our local catering partner A Joy Wallace to merge authentic Italian cuisine with a hint of Miami flavor.  The food was on point!  And finally our bar program included Absolut Elyx, Champagne by the Veuve Clique, Vias Wines and beer by Peroni. 
The evening was a true success brought together by an amazing team 10 brand enthusiasts!!! #LaunchEvent #ExperientialMarketing #ArtBasel #Ferrari #LuxuryAutomotive #Artwork #AgencyLife #FoodAndWine #ItalianCuisine #Cocktails #Wine


Our team has landed in South Beach for a client project and to take in a bit of Art Basel. So much to see and do during this International happening. “Traffic typically gets worse as the week progresses, but Argentinian artist Leandro Erlich is taking car traffic to another level with “Order of Importance,” a new public — and temporary — installation commissioned by the City of Miami Beach at the Lincoln Road beachfront through Dec. 15” @wwd 
#PublicArt #Miami #Art #LincolnRoad #BeachFront #ArtBasel #ArgentinianArtist #wwdquotes

Brook Jay weighs in on bold social media predictions

Our CEO @brookjayat said it best about our new agency model; “Bringing together new teams from other walks of life means an opportunity for fresh ideas, new energy, better results and the ability for you, your employees and clients to grow and learn.” #experientialmarketing #collective #agency #team #collaboration #allterrain #ceo #marketing #magic
Lines around the booth for Celebrity Chef, Nutritionist and Jame Beard Award Winner, Ellie Krieger.  Ellie is signing her new cookbook at the Quaker Café and booth here at #FNCE. 
#Quaker #FNCE #Oatmeal #Cookbook #Nutrition #Nutritionist #JamesBeardAwardWinner#Tradshow



Chef Sam Stephens on site here with us at #FNCE as Quaker’s Creative Oatmeal Officer.  Chef Sam is an oatmeal genius with an incredibly delicious restaurant in New York called Oatmeals NY. @oatmealsny  #fnce #socialmediastation #foodpic #CreativeOatmealOfficer #oatmeal #breakfastbar #savoryoats
We are back at #fnce with @quaker!!! If you are at the expo please come on by and sample some tasty  recipes from @chefsamstephens or get a signed book from @ellie_krieger.  Or just grab a branded tote and test your knowledge of Oats!
#fnce #tradeshow #nutrition #expo #oatmeal #celebritychef #menu