Made in America Festival

American Airlines

To spread the word about American Airlines best-in-class Wi-Fi and hospitality to main-cabin consumers, The All Terrain created a strategic marketing campaign grounded in AA’s Made in America Festival sponsorship, that would ultimately reach millions of hyper-connected consumers throughout the social stratosphere, and at 30,000 feet, where travelers could experience the festival livestream via the incredible Viasat Wi-Fi.

Concept Plan 1

Concept Plan 2