More than just a makeup campaign, #MyTrueBeauty is a movement to make the world a more beautiful place by inspiring consumers to give back, live more sustainable lives, and support growth and development around the globe. To support the movement and a new product line launch for Ecotools, we designed the My True Beauty Bar, an eight-week “eco friendly” mobile tour highlighting product benefits at a mix of media, lifestyle, retail and industry events with a mission to help take some of the intimidation out of applying makeup.