All Terrain Collective created Rise & Thrive, a health, wellness and technology focused festival, positioning Quaker as a thoughtful partner in the holistic wellness journey of baby boomers – the most overlooked demographic in advertising, with the largest buying power in the U.S. The single-day festival experience incorporated movement, mindfulness, healthy cooking demonstrations, a live podcasting stage, a robust marketplace, and inspiring speakers including Joan Lunden, Agapi Stassinopoulos, David Stewart, and many more. The centerpiece of the event was a phenomenal community brunch hosted by Chef Art Smith, and featuring delicious and unexpected preparations of Quaker’s classic oats.

• Program ideation
• Social & digital strategy
• Communications
• Festival design
• Production
• Management
• Partnership development
• Content Creation