The National Mango Board + Weber Shandwick
The National Mango Board + Weber Shandwick
The Mango Store
A single-day pop-up experience in New York’s hip SoHo neighborhood, designed to drive press, and broaden awareness of mangos as a nutritious and versatile staple for an everyday routine among the Mangollennial and Curious Grocery Shopper audience. With a wink and a nod to the iconic Apple Store, we positioned Mangos as a super fun super fruit with dozens of delicious every-day applications from the kitchen to the DIY beauty routine.
Terrain Covered:
- Pop-up experience
- Influencer Appearances
- Event for Content
- Design & fabrication
- Trial & sampling
- Brand Ambassador Management
- Consumer insights