With the goal of getting more people to visit The Cosmopolitan of Las Vegas to shop, eat and play, All Terrain developed a unique marketing approach to target high-end Vegas consumers; a little black box filled with inflight entertainment for travelers on Las Vegas-bound United Airlines flights. Inside the black box was a deck of cards, each with a different offer to Cosmopolitan experiences. Thanks to the intriguing and captivating in-flight experience, The Cosmopolitan of Las Vegas was able to get in front the right audience at exactly the right time.