UNITED AIRLINES + THE COSMOPOLITAN OF LAS VEGAS
UNITED AIRLINES + THE COSMOPOLITAN OF LAS VEGAS
THE LITTLE BLACK BOX OF INFLIGHT ENTERTAINMENT
With the goal of getting more people to visit The Cosmopolitan of Las Vegas to shop, eat and play, All Terrain developed a unique marketing approach to target high-end Vegas consumers; a little black box filled with inflight entertainment for travelers on Las Vegas-bound United Airlines flights. Inside the black box was a deck of cards, each with a different offer to Cosmopolitan experiences. Thanks to the intriguing and captivating in-flight experience, The Cosmopolitan of Las Vegas was able to get in front the right audience at exactly the right time.
TERRAINS COVERED
partner & media integration
lead generation campaign
hospitality events
PR event