Brand & Creative Strategy
Starting in 2021, All Terrain began working with Foxwoods Resort Casino on brand and creative strategy. With a desire to evolve the Foxwoods brand to be more relevant with a younger, aspirational customer – while still being compelling to an existing gaming customer – All Terrain developed customer communications strategies and creative that would take Foxwoods into the future.
All Terrain has managed the photo and video shoots for Foxwoods Resort Casino, overseeing the creative development, pre-production and post-production. Photo shoots have been used to support both brand and promotional campaigns for Foxwoods across all mediums spanning from website to out of home.
Video shoots and production have been both original content shot onsite, as well as wholly sourced video content produced to make television commercials, social and online videos.