Cosmopolitan Of Las Vegas
In Flight Program
With the goal of getting more people to visit The Cosmopolitan of Las Vegas to shop, eat and play, All Terrain developed a unique marketing approach to target high-end Vegas consumers; a little black box filled with inflight entertainment for travelers on Las Vegas-bound United Airlines flights.
Inside the black box was a deck of cards, each with a different offer to Cosmopolitan experiences. Thanks to the intriguing and captivating in-flight experience, The Cosmopolitan of Las Vegas was able to get in front the right audience at exactly the right time.
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Gifts Distributed in First 6 Months
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New Loyalty Members in First 6 Weeks of Activation
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