Ferrari Roma – Save The Children

Ferrari Virtual

All Terrain works with Ferrari to develop exclusive and impactful launch strategies for their newest releases. All campaigns are strategically designed to generate excitement and intrigue, while also delivering qualified leads that translate to sales.

In 2020 while working on a launch strategy for the Ferrari Roma, we had to shift from a live tour to what became Ferrari’s first virtual launch. This year long campaign consisted of private gated events & high profile charitable and celebrity partnerships.

This three phased groundbreaking campaign not only extended the reach of Ferrari’s demographics by leveraging a celebrity influencer as well a new digital platform, it also generated strong sales metrics and most importantly raised $750k for Save The Children.

Behind The Scenes

Ferrari Virtual Gallery