Since 2018 All Terrain has been working with Quaker to bring their brand to life at key industry trade events such as FNCE and Expo West. Each year the goal is to create breakthrough experiential and shareable activations that celebrate the taste & versatility of oats while continuing to foster brand love and relevance with nutrition credibility.
In 2018 we brought the current Quaker television campaign to life with large oversized assets from the campaign while creating an additional interactive educational experience that doubled as lead capture. In 2019 Quaker made its solo debut at Expo West. Quaker engaged All Terrain to design and build an experience that would stand out among the other activations. Our 360-degree strategy included the design of the Quaker Café experience, which drew attendees in with the sounds and scents of fresh brewed espresso drinks made with Quaker’s Oat Bev, which they sampled alongside modern, healthy recipes utilizing Quaker Oats.
Guests engaged with a variety of experiences in the booth. Including, live cooking demos, Nutrition Science presentations, exploring a large-scale version of the RD Toolkit, an interactive quiz experience, food photography station & premium giveaways.