Brand Experience
Rice Krispies Treats Suite
Serving Up One Last Sweet Taste of Summer
CORE SERVICES
The Re-Treat Suite was designed to extend the magic of summer just a little longer for families getting ready to head back to school. In collaboration with Kellanova and Weber Shandwick, All Terrain brought this whimsical vision to life at a beachside resort, transforming an ordinary hotel room into a one-of-a-kind Rice Krispies Treats wonderland.
The result was a multi-week immersive experience that welcomed families into a custom-built suite, complete with a treat bar, oversized bunk beds styled like Rice Krispies Treats, a balcony game zone, and interactive family-friendly surprises. With nearly 5,000 booking requests and 103,000 website sessions, All Terrain handled everything from concept to execution, delivering a memorable brand experience that resonated with parents and kids alike.
Our creative approach
Our creative direction centered on turning an ordinary hotel room into a joy-filled, treat-themed summer escape. We imagined every corner as a moment of wonder, complete with a bunk bed slide into a ball pit, a neon-lit balcony game zone, and branded activities for all ages. Influencers were invited for a special sneak peek, capturing the playful energy and sharing their experiences live, which organically amplified reach on social media.
Product Showcase
The suite was filled with the brand’s playful spirit, most notably the DIY Rice Krispies Treats Bar stocked with toppings galore. Families created their own snackable masterpieces while enjoying the hands-on experience of working with the iconic treat. From branded mancala to themed scavenger hunts, each touchpoint reinforced the brand’s promise of fun, creativity, and connection.
Beyond the decor and treats, the experience offered families opportunities to slow down and play together. A bracelet-making station, Polaroid photo album, backyard-style games, and hidden Rice Krispies Treats throughout the room made the activation feel like a summer sleepover.
