James Hardie Pro Football Hall of Fame Invitational

Large Scale Production

James Hardie Pro Football Hall of Fame Invitational

Building a Championship Experience

CORE SERVICES

For James Hardie’s debut as title sponsor of the Pro Football Hall of Fame PGA Invitational, the goal was to create a show-stopping experience that would engage fans on the course and put the brand front and center on screen.

We built their brand directly into the event’s DNA. A 4,500+ sq ft “Home of Legends” structure rose beside the 17th green, every tee marker became a miniature Hardie house, and even the bars were skinned in their signature siding. The driving range was transformed into a full-scale football field, and the 18th-hole hospitality lounge became a next-level VIP retreat. To highlight James Hardie’s partnership with Habitat for Humanity, we created a fun, purpose-driven challenge: a mini-putt green where sinking a putt triggered a donation. The event was an immediate success, reaching 27,000 spectators and raising $100,000 for a great cause.

Our Creative Approach

Our creative approach was driven by a deep understanding of both golf and football fans. We made the James Hardie product the hero by showcasing it in unexpected ways: Building bars and tee backers markers with their actual materials and letting the quality speak for itself. We elevated the entire event by integrating priceless NFL Hall of Fame memorabilia, including a Gold Jacket and nine championship rings, to create moments that resonated with both audiences.

The Experience

We turned traditional tournament touch-points into immersive experiences. The Habitat for Humanity putting green was a huge hit, with 581 participants “sinking putts” to support the cause; showing James Hardie’s commitment to community in a way everyone could participate. From the football field driving range to our custom hospitality spaces, every activation was designed for interaction and broadcast appeal. With over 35 on-screen appearances and features from major influencers, we generated authentic buzz that extended far beyond the tournament grounds.

Raising the Bar for Tournament Experiences

From building a full-scale house structure on the 17th hole, to transforming the driving range into a life-sized football field, we brought unexpected, unforgettable moments to every inch of the course.

Large Scale Production