LARGE-SCALE EVENT PRODUCTION
Nespresso at Pitchfork
Brewing Festival Magic with Nespresso
CORE SERVICES
Event Design | Asset Creation | Event Production | Product Integration | Interactive Experience Design | Partner & Vendor Coordination | On-site Staffing & Management | Content Creation
The Nespresso activation at the Pitchfork Music Festival aimed to bring the brand’s Mediterranean-inspired summer campaign to life in an indie music festival setting. The vision was to create an inviting oasis where attendees could escape, indulge, and connect with Nespresso’s premium offerings.
The result was a three-day immersive experience that welcomed thousands of festival-goers into a custom-designed space, complete with an elegant lounge area, specialty iced coffees, Nespresso cocktails, and a photo booth designed to look like a swimming pool. With over 8,500 iced coffees served, All Terrain orchestrated every detail from ambiance to execution, delivering a seamless brand experience that resonated with the festival’s indie rock crowd.
Our creative approach
Our creative approach revolved around transporting guests from the crowded festival buzz directly into a luxurious Mediterranean retreat. We crafted immersive, custom-built elements that mirrored the brand’s aesthetic while inviting interaction. From the serene lounge to the eye-catching photo booth, every detail was designed to spark engagement, ensuring guests left with shareable memories and a deeper connection to Nespresso.
We showcased Nespresso’s Mediterranean Summer Collection with a refreshing lineup of iced coffees and specialty cocktails, each crafted to highlight the brand’s premium quality. From the fan-favorite Nespresso Vinyl Martini Over Ice to the tropical Nespresso Rum Coco on the Rocks, every pour offered a taste of summer luxury. This curated beverage selection delighted guests and reinforced Nespresso’s dedication to flavor and sophistication.
Interactive elements elevated guest engagement beyond refreshments. From competitive rounds of life-sized Connect Four to capturing memories at the Mediterranean-inspired photo booth, every interaction was designed to enhance guest enjoyment and amplify their festival experience. The space transported attendees to a sunlit paradise, deepening their connection to Nespresso’s summer narrative.
