Nike – Nike Running Block Party

When Nike wanted to double down on their role inside the global running community and drive brand affinity right before the Chicago Marathon they tapped All Terrain to create a unique brand activation platform.

The Nike Running Block Party brought Nike together with their one-of-a-kind running community from around the world to celebrate Chicago Style. This pre-marathon Nike event included Chicago’s best music, food, runner services, and appearances by elite runners and media.